Full-channel attribution study
A six-week reconstruction of credit across paid media, retail media, store traffic, and — when you run them — app campaigns, written so brand, agency, and finance can share one table.
Marketing attribution analytics · Petaling Jaya
Credit for the sale, not for the last click that happened to be open.
App Meadow Core is a small attribution practice in Petaling Jaya. We reconstruct, campaign by campaign, which placements, programmes, and app traffic sources deserve credit for orders, store traffic, and in-app purchases — and which only look busy in a last-click report.
What we actually settle
Advertisers come when the last-click report, the agency’s weekly pack, and the finance ledger tell three different stories about the same campaign month.
Channel mix diagnostic
A short reading of whether two or three heavy channels are taking credit from each other in the same fortnight, useful before you move next quarter’s weight.
Campaign post-mortem
A structured after-action on a named burst — Hari Raya, 11.11, or a product launch — that separates delayed store sales from same-week digital orders.
The outdoor contractor was sure the panels did the heavy lifting. Finance only trusted the checkout code. We needed someone to sit both ledgers in the same week.Brand controller, national grocery group, after a full-channel study
How a study sits in a real month
We work from the media plan, the invoice trail, store or e-commerce orders, and — when it exists — the app install and in-app purchase log. Credit is assigned with rules the client can defend in a brand meeting, not with a hidden score.
Most full studies take five to seven weeks from the first briefing in Petaling Jaya or on a video call. Smaller channel diagnostics finish inside a fortnight.
