Page
Rates and how a quote is built
Marketing attribution analytics is priced as commissioned work. The band depends on how many channels sit in the argument, whether app paths are in scope, and how clean the files already are.
There is no monthly product fee and no “seats.” You pay for a named study with a named sales window. Figures below are in Malaysian ringgit and exclude SST where it applies. They are guidance for planning; the letter you receive after scoping is the price that holds.
Starting points
| Study | What moves the price | Guidance |
|---|---|---|
| Channel mix diagnostic | Two or three channels, one fortnight | From RM 9,800 |
| Campaign post-mortem | One named burst plus lag weeks | From RM 16,500 |
| Full-channel attribution study | Mixed national plan, optional app paths | Typically RM 28,000–RM 62,000 |
| Quarterly credit review | Four sittings, rules locked in quarter one | Typically RM 48,000–RM 72,000 a year |
What we look at before quoting
Channel count. Outdoor plus television plus two digital buys is a different desk week from a plan that also includes retail media, shopper, radio, and an app install flight.
File condition. If invoices already match the plan by week, scoping is short. If marketplace orders arrive without campaign tags and the outdoor log is a photograph of a whiteboard, we add reconciliation days.
App paths. Installs, first purchases, and repeat in-app orders are three different questions. Including all three widens the study.
Readout shape. A two-hour sitting with brand and agency in Petaling Jaya is included in the full-channel fee. Extra readouts for regional teams are quoted as half-days.
Deposits and timing
A 40% deposit holds the diary week for full-channel and post-mortem work. Diagnostics are invoiced 50% on briefing and 50% on the written note. Quarterly retainers are billed in four equal parts, each due before that quarter’s file week.
We do not discount by promising a faster table. Rushed credit is how last-click sneaks back in through a shortcut.
What is never in the fee
Media buying, pixel implementation, creative production, and legal representation in a contractor dispute. If you need those, they live with other firms.
To price a real window, send the media list and the sales dates. A scoping reply goes out within two working days.