Full-channel attribution study
A six-week reconstruction of credit across paid media, retail media, store traffic, and — when you run them — app campaigns, written so brand, agency, and finance can share one table.
Studies you can commission
Studies we take on
Each study is a commissioned piece of marketing attribution analytics work, not a login or a monthly product. You send the media list and the sales window; we return a credit table the brand, agency, and finance team can sit with in the same room.
Choose the shape that matches the argument you are already having. If last-click, incrementality, and the agency’s own report disagree, start with a full-channel study. If you only need to test whether two heavy channels are stealing credit from each other, a diagnostic is enough.
Channel mix diagnostic
A short reading of whether two or three heavy channels are taking credit from each other in the same fortnight, useful before you move next quarter’s weight.
Campaign post-mortem
A structured after-action on a named burst — Hari Raya, 11.11, or a product launch — that separates delayed store sales from same-week digital orders.
Quarterly credit review
A repeating sitting, four times a year, that refreshes the credit table as the plan, the marketplace calendar, and the app flight change.