Study
Campaign post-mortem
A structured after-action on a named burst — Hari Raya, 11.11, or a product launch — that separates delayed store sales from same-week digital orders.
Format: Briefing plus a half-day readout
Duration: Three to four weeks after you send files
Where: Petaling Jaya readout or video
Pricing basis: From RM 16,500 for a single burst
Ready to brief this study? Send the media list and the sales window.
Request a briefingA post-mortem is for a campaign that already ended and still has an argument attached to it. Typical questions: did the Hari Raya outdoor flight only look expensive because grocery sales landed the week after the panels came down, or did the digital burst simply harvest orders that the panels had already warmed?
We treat the burst as a closed book. Creative quality is noted only when it clearly changed the path (for example a unique voucher). We do not rewrite the next campaign’s copy. We do write which lag windows should be used the next time the same festival calendar comes around.
Bring the flight chart, the spend by week, and sales for two weeks before and four weeks after the burst. For app campaigns, bring install dates and first-purchase dates separately; lumping them hides the lag that most post-mortems are meant to find.