Study
Channel mix diagnostic
A short reading of whether two or three heavy channels are taking credit from each other in the same fortnight, useful before you move next quarter’s weight.
Format: Remote briefing and a written note
Duration: Eight to twelve working days
Where: Desk study for Malaysian flights
Pricing basis: Starting from RM 9,800
Ready to brief this study? Send the media list and the sales window.
Request a briefingWhen television and paid social share the same burst, or when retail media and search both claim the marketplace order, a full reconstruction is more than you need. The diagnostic looks only at the suspected overlap.
We ask for the two (sometimes three) channel invoices, the burst dates, and the order file for that fortnight. The note you get back states whether the overlap is large enough to matter in the next plan, and which rule — last-click, first-touch, or a simple even split — changes the story the most.
This is not a substitute for a full-channel study if outdoor, shopper, and app traffic are also in the argument. It is the right piece of work when the dispute is already narrow.