Study
Quarterly credit review
A repeating sitting, four times a year, that refreshes the credit table as the plan, the marketplace calendar, and the app flight change.
Format: Retained sitting with a fixed diary
Duration: One working week per quarter after files land
Where: Mix of Petaling Jaya and remote
Pricing basis: Retainer quoted per year; typical RM 48,000–RM 72,000
Ready to brief this study? Send the media list and the sales window.
Request a briefingSome advertisers do not want a single dramatic study. They want the credit table kept honest as 11.11, Chinese New Year, and school-holiday retail media shift the mix. The quarterly review re-applies the same written rules to the new quarter’s files and flags only the changes.
The first quarter includes a short rule-lock session so we are not quietly rewriting credit each time. Later quarters are faster because the file list is already known. If a new channel appears — for example a first app install campaign — we add it to the rule note before we touch the numbers.
This is not a standing room in your office and not a monitoring product. It is four commissioned sittings with named delivery dates. Missed file deadlines slide the readout; we do not invent a quarter to keep the calendar pretty.